Kantar released their Brandz report this week, showing the 75 most valuable brands in India.
HDFC came out on top with a brand value of $22.7 billion and was one of four banks ranked among the top 10.According to the report,
phone maker Jio was the brand which most improved its standing, growing its value by 34 percent. This led to the company climbing one rank into position 9, overtaking ICICI Bank. Other brands that improved their ranking were Infosys (29 percent value growth) and Maggi (24 percent value growth).
Newcomers to this year’s ranking were hotel chain Oyo in rank 30 with a brand valued at just over $2 billion as well as food deliverers Swiggy (rank 39, $1.6 billion) and Zomato (rank 61, $1 billion). The new generation of Indian startups were no match yet for more established brands, with consumer technology and retail companies making up only 5 percent each of the ranking.