Black Friday Impulse Buys

As Black Friday approaches, eager deal hunters will be going out with specific purchases in their crosshairs. Once in the stores however, there is always the chance of stumbling across a great bargain which proves just too good to resist. The results of the Statista Thanksgiving & Holiday Survey 2016 show that the product types most likely to spontaneously jump off the shelves and into U.S. shoppers' carts are clothing, consumer electronics, and games/toys. 43 percent of respondents said that they would make an impulse purchase of 'clothing, textiles or shoes' if they saw a good offer on Black Friday.