In 2023, approximately 131 million people in the United States planned to shop on Black Friday. According to the source, 182 million U.S. consumers will potentially shop during the Thanksgiving weekend, which marks the start of the holiday season.
Number of people who plan to shop on Thanksgiving weekend in the United States in 2023, by day
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
National Retail Federation. (November 16, 2023). Number of people who plan to shop on Thanksgiving weekend in the United States in 2023, by day (in millions) [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of people who plan to shop on Thanksgiving weekend in the United States in 2023, by day (in millions)." Chart. November 16, 2023. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. (2023). Number of people who plan to shop on Thanksgiving weekend in the United States in 2023, by day (in millions). Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation. "Number of People Who Plan to Shop on Thanksgiving Weekend in The United States in 2023, by Day (in Millions)." Statista, Statista Inc., 16 Nov 2023, https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/
National Retail Federation, Number of people who plan to shop on Thanksgiving weekend in the United States in 2023, by day (in millions) Statista, https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/ (last visited October 07, 2024)
Number of people who plan to shop on Thanksgiving weekend in the United States in 2023, by day (in millions) [Graph], National Retail Federation, November 16, 2023. [Online]. Available: https://www.statista.com/statistics/243501/amount-of-people-who-shopped-black-friday-weekend-in-the-us-by-day/