The global toy industry is a billion-dollar industry dominated by five main players: Mattel, Namco Bandai, Lego, Hasbro and Jakks Pacific. American toy manufacturing company Mattel is the industry leader with the highest revenue amongst the major toy companies in 2016. Danish company Lego, known for its interlocking plastic bricks, closely followed Mattel with about 5.4 billion U.S. dollars in revenue. Tokyo-based Namco Bandai, strong in its domestic market, ranked third in terms of revenue; Hasbro and Jakks Pacific complete the top 5.
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