Toy Industry - Statistics & Facts

Toy Industry - Statistics & Facts

Statistics and facts on the Toy Industry

The size of the global toy market is estimated to be at 84 billion U.S. dollars in 2012, of which 20 billion U.S. dollars are attributable to the U.S. market. The direct economic impact of the U.S. toy industry is estimated at about 29 billion U.S. dollars, supporting approximately 250 thousand jobs.

According to the U.S. Department of Commerce, the U.S. imported toys, dolls & games (NAICS 33993) with a value of about 18 billion U.S. dollars in 2012. China is by a wide margin the biggest importer, accounting for more than 85 percent of U.S. toys, dolls & games imports.

In comparison, the U.S. exported toys with a customs value of about 3.3 billion U.S. dollars in 2012, of which goods worth approximately 240 million U.S. dollars were exported to China. Although exports to China have experienced growth over the last few years (2008: 14.3 million U.S. dollars), the most important export market continues to be Canada. In 2012, U.S. exports to Canada had a value of almost 1.3 billion U.S. dollars.

The world’s leading toy manufacturing companies are Hasbro, Mattel, JAKKS Pacific, LEGO and Namco Bandai. The combined revenue of these five companies amounted to around 20 billion U.S. dollars in 2012. In 2011, an average of 309 U.S. dollars were spent on toys per child in the U.S.

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