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Where U.S. shoppers plan to shop in-store on Black Friday 2020

Published by
D. Tighe,
Nov 23, 2021
According to a survey carried out in September 2020, Walmart was the top Black Friday shopping destination of choice for U.S. consumers. Over three quarters of respondents stated that they planned to shop in-person in Walmart stores for Black Friday in 2020.

Leading physical stores shoppers plan to visit on Black Friday in the United States in 2020

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Source

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In cooperation with
Drive Research
Release date

September 2020

Region

United States

Survey time period

September 14 to 16, 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original survey question: "Where do you plan to shop in-person for Black Friday this year? Select all that apply."

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