Sustainability-conscious beauty/personal care purchase changes in the United States 2023

The displayed data on sustainability-conscious beauty/personal care purchase changes shows results of the Consumer Insights Sustainable Consumption survey conducted in the United States in 2023. Some 32 percent of respondents answered the question "Thinking about cosmetics and body care products, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:" with "Tried out a new product".

Sustainability-conscious beauty/personal care purchase changes in the United States in 2023

Characteristic	Share of respondents
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Number of respondents

965 respondents

Age group

16 to 83 years old

Special properties

respondents who purchased beauty/personal care products

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Thinking about cosmetics and body care products, which of the following statements apply to you? In the last 12 months I have done the following for sustainability reasons:"

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