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Important criteria for purchasing coffee in the U.S. 2019

This statistic shows important factors when it comes to purchasing coffee among the U.S. residential online population. During the online survey, conducted in July 2019, 43 percent of respondents said that the smell is important to them when they buy coffee.

When it comes to purchasing coffee, what is important to you?

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Number of respondents

1,390 respondents

Age group

18 years and older

Special properties

U.S. resident online population, respondents who are responsible for purchases in their household and own a coffee maker

Supplementary notes

Multiple answers were possible.

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Statistics on "Single-serve coffee market in the U.S."

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