Shopping behavior of people following LOHAS Germany 2023

Shopping behavior of people following LOHAS (lifestyle of health and sustainability) in Germany in 2023

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Release date

June 2023

Region

Germany

Survey time period

2023

Age group

14 years and older

Method of interview

Face-to-face interview

Supplementary notes

Information on population:
Base: German-speaking population aged 14 years and older in private households in the main place of residence in the Federal Republic of Germany

Information on total sample:
2023: 23,524 respondents, representing 70.08 million people.

Information on target group LOHAS – lifestyle of health and sustainability:
2023: 3,359 respondents, representing 9.80 million people.
LOHAS includes a group of people who make their consumer and life decisions based on health and sustainability.
More detailed information on defining this target group is available here, on page 17.

Information on methodology available here.

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Access all statistics starting from $2,388 USD yearly *

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Access limited to Free Statistics. Premium Statistics are not included.
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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
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per month, billed annually 1
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