Product requirements during Black Friday/Cyber Monday in the United States 2020

Published by
D. Tighe,
Apr 8, 2022
During 2020's Black Friday and Cyber Monday, nearly one in four shoppers in the United States intend to look for sales more than previous years, making this prerequisite the number one priority. A fair amount of survey respondents also stated they will be searching for products that support charities and are environmentally friendly. Sustainability was a purchase driver for seven percent of consumers answering the survey.

What will you be looking for more when shopping for items during this year's Black Friday and Cyber Monday, compared to prior years?

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Release date

November 2020

Region

United States

Survey time period

October 23 to November 3, 2020

Number of respondents

1,000 respondents

Supplementary notes

The original question was phrased by the source as follows: "Which of the following methods do you plan to shop and look for things *much more* this year than in prior years - during Black Friday/Cyber Monday?"

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