Naked Wines brand profile in the UK 2022
When it comes to beverage online shop users, brand awareness of Naked Wines is at 62% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Naked Wines in the UK?
In total, 25% of UK beverage online shop users say they like Naked Wines. However, in actuality, among the 62% of UK respondents who know Naked Wines, 40% of people like the brand.
What is the usage share of Naked Wines in the UK?
All in all, 18% of beverage online shop users in the UK use Naked Wines. That means, of the 62% who know the brand, 29% use them.
How loyal are the customers of Naked Wines?
Around 13% of beverage online shop users in the UK say they are likely to use Naked Wines again. Set in relation to the 18% usage share of the brand, this means that 72% of their customers show loyalty to the brand.
What's the buzz around Naked Wines in the UK?
In July 2022, about 17% of UK beverage online shop users had heard about Naked Wines in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 27%, meaning at the time of the survey there's some buzz around Naked Wines in the UK.
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