Breakdown of alcoholic beverage online sales in China 2021-2022, by type

Published by
Xin Ou,
Feb 23, 2024
Around half of the alcoholic beverages sold on China's major e-commerce platforms between the second quarter of 2021 and the first quarter of 2020 was baijiu. Foreign spirits, such as whisky or vodka, took up 20 percent of the online alcohol sales in the same period.

Distribution of alcoholic beverages sold on main e-commerce platforms in China from 2nd quarter 2021 to 1st quarter 2022, by type

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Release date

May 2022

Region

China

Survey time period

Q2 2021 to Q1 2022

Supplementary notes

Including sales made on Tmall, Taobao, JD.com, Suning.com, and jiuxian.com.

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