How high is the brand awareness of Wickes in the UK? When it comes to DIY and garden online shop users, brand awareness of Wickes is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Wickes in the UK? In total, 34% of UK DIY and garden online shop users say they like Wickes. However, in actuality, among the 88% of UK respondents who know Wickes, 39% of people like the brand.
What is the usage share of Wickes in the UK? All in all, 21% of DIY and garden online shop users in the UK use Wickes. That means, of the 88% who know the brand, 24% use them.
How loyal are the customers of Wickes? Around 18% of DIY and garden online shop users in the UK say they are likely to use Wickes again. Set in relation to the 21% usage share of the brand, this means that 86% of their customers show loyalty to the brand.
What's the buzz around Wickes in the UK? In July 2022, about 17% of UK DIY and garden online shop users had heard about Wickes in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 19%, meaning at the time of the survey there's little buzz around Wickes in the UK.
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Wickes brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Wickes brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph]. In Statista. Retrieved December 11, 2024, from https://www.statista.com/forecasts/1252273/wickes-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Wickes brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed December 11, 2024. https://www.statista.com/forecasts/1252273/wickes-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. (2022). Wickes brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: December 11, 2024. https://www.statista.com/forecasts/1252273/wickes-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista. "Wickes Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252273/wickes-diy-and-garden-online-shops-brand-profile-in-the-uk
Statista, Wickes brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252273/wickes-diy-and-garden-online-shops-brand-profile-in-the-uk (last visited December 11, 2024)
Wickes brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252273/wickes-diy-and-garden-online-shops-brand-profile-in-the-uk