Important criteria when buying fashion online in the U.S. 2017

This statistic depicts the important criteria considered by online shoppers in the United States when buying clothing, accessories and shoes online as of April 2017. During the survey period, 71 percent of respondents stated that low price was an important criteria for them when purchasing fashion goods online.

Which criteria are especially important to you when buying clothing, accessories, and shoes online?

Characteristic	Share of respondents
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Release date

May 2017

More information

Region

United States

Survey time period

April 12 to 14, 2017

Number of respondents

814 respondents

Age group

18 years and older

Special properties

who purchase clothes, shoes or accessories online at least sometimes

Method of interview

Online survey

Supplementary notes

Original Question - Which criteria are especially important to you when buying clothing, accessories, and shoes online?

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