Denmark: e-commerce retail revenue 2017-2025

In 2020, the revenue from e-commerce retail sales in Denmark increased significantly by around 1.7 billion euros compared to 2019. The biggest share of the 7.3 billion euros revenue of 2020 was generated by the fashion segment, accounting for about 2.7 billion euros. The second and third highest revenues were generated by the electronics segment and furniture. The Statista Consumer Market Outlook estimates that by 2025, revenue of all segments will have increased and overall e-commerce retail revenue will lay at around 12.2 billion euros.

Retail e-commerce revenue in Denmark from 2017 to 2025, by segment (in million euros)

Characteristic	Fashion	Electronics	Furniture	Food	Toys Hobby & DIY	Beauty Health Personal & Household Care	Beverages	Media
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

The eCommerce market comprises the sale of physical goods via a digital channel to a private end consumer (B2C). This definition encompasses purchases via desktop computers (including notebooks and laptops) as well as purchases via mobile devices (e.g., smartphones and tablets). The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets, and the digital purchase or resale of used, defective, or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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