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Leading e-commerce software in Denmark 2020, by market share

WooCommerce Checkout was the leading e-commerce platform in Denmark as of October 2020, by market share. The web-shop had a market share of 30 percent and was followed closely by Shopify, which accounted for 15 percent of the market. Magento and Squarespace Commerce came respectively third and fourth, with both around eight percent of market share. Surveys conducted between 2011 and 2019 showed that the number of online purchases in Denmark grew significantly over the evaluated period. 76 million online purchases were detected in 2011, while in 2019 they were 222.

What do Danes purchase online?

   Clothing, footwear and jewelry was the goods category which was most purchased from 2016 to 2018 by Danes. Over 20 percent of the interviewed individuals in 2018 bought one of the listed items. The second most popular category was movies, books, music, games and toys, which was purchased by 12 percent of the respondents.

Selling on the internet

   Selling goods or services on the internet as a private person grew popular in Denmark. In 2005 five percent of the interviewed Danes reported to sell online, while in 2018 the percentage grew to 30 percent. The highest share of people selling online was noticed in 2015, when 37 percent of the respondents were online sellers.

Leading e-commerce platforms in Denmark as of October 2020, by market share

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Release date




Survey time period

October 2020

Special properties

websites using e-commerce technologies in Denmark

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Statistics on "Denmark"

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