Revenue per capita of instant coffee in Vietnam 2018-2028

Revenue per capita of the instant coffee market in Vietnam from 2018 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.


The Instant Coffee market contains soluble coffee products, both standard and speciality (e.g., cappuccino) designed to be mixed with hot water. This market does not include roasted coffee or Ready-to-Drink (RTD) Coffee beverages.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per kilogram , as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. In the out-of-home market, the price always refers to the price per kilogram of the beverage consumed, regardless of other components in the finished beverage. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Nestlé, Jacobs Douwe Egberts (JDE), and Tchibo.

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Statistics on " Coffee market in Vietnam "

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International trade


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Consumer behavior

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