Lime brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of Lime is at 71% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lime in Germany?
In total, 41% of German e-scooter sharing users say they like Lime. However, in actuality, among the 71% of German respondents who know Lime, 58% of people like the brand.
What is the usage share of Lime in Germany?
All in all, 35% of e-scooter sharing users in Germany use Lime. That means, of the 71% who know the brand, 49% use them.
How loyal are the users of Lime?
Around 29% of e-scooter sharing users in Germany say they are likely to use Lime again. Set in relation to the 35% usage share of the brand, this means that 83% of their users show loyalty to the brand.
What's the buzz around Lime in Germany?
In August 2022, about 26% of German e-scooter sharing users had heard about Lime in the media, on social media, or in advertising over the past three months. Of the 71% who know the brand, that's 37%, meaning at the time of the survey there's some buzz around Lime in Germany.
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