Spin brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of Spin is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Spin in Germany?
In total, 9% of German e-scooter sharing users say they like Spin. However, in actuality, among the 28% of German respondents who know Spin, 32% of people like the brand.
What is the usage share of Spin in Germany?
All in all, 10% of e-scooter sharing users in Germany use Spin. That means, of the 28% who know the brand, 36% use them.
How loyal are the users of Spin?
Around 7% of e-scooter sharing users in Germany say they are likely to use Spin again. Set in relation to the 10% usage share of the brand, this means that 70% of their users show loyalty to the brand.
What's the buzz around Spin in Germany?
In August 2022, about 8% of German e-scooter sharing users had heard about Spin in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Spin in Germany.
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