WeShare brand profile in Germany 2022
When it comes to mobility service users, brand awareness of WeShare is at 30% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is WeShare in Germany?
In total, 5% of German mobility service users say they like WeShare. However, in actuality, among the 30% of German respondents who know WeShare, 17% of people like the brand.
What is the usage share of WeShare in Germany?
All in all, 4% of mobility service users in Germany use WeShare. That means, of the 30% who know the brand, 13% use them.
How loyal are the users of WeShare?
Around 3% of mobility service users in Germany say they are likely to use WeShare again. Set in relation to the 4% usage share of the brand, this means that 75% of their users show loyalty to the brand.
What's the buzz around WeShare in Germany?
In August 2022, about 2% of German mobility service users had heard about WeShare in the media, on social media, or in advertising over the past three months. Of the 30% who know the brand, that's 7%, meaning at the time of the survey there's little to no buzz around WeShare in Germany.
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