app2drive brand profile in Germany 2022
When it comes to mobility service users, brand awareness of app2drive is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is app2drive in Germany?
In total, 5% of German mobility service users say they like app2drive. However, in actuality, among the 28% of German respondents who know app2drive, 18% of people like the brand.
What is the usage share of app2drive in Germany?
All in all, 4% of mobility service users in Germany use app2drive. That means, of the 28% who know the brand, 14% use them.
How loyal are the users of app2drive?
Around 2% of mobility service users in Germany say they are likely to use app2drive again. Set in relation to the 4% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around app2drive in Germany?
In August 2022, about 5% of German mobility service users had heard about app2drive in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around app2drive in Germany.
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