BlaBlaCar brand profile in Germany 2022
When it comes to mobility service users, brand awareness of BlaBlaCar is at 61% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is BlaBlaCar in Germany?
In total, 34% of German mobility service users say they like BlaBlaCar. However, in actuality, among the 61% of German respondents who know BlaBlaCar, 56% of people like the brand.
What is the usage share of BlaBlaCar in Germany?
All in all, 23% of mobility service users in Germany use BlaBlaCar. That means, of the 61% who know the brand, 38% use them.
How loyal are the users of BlaBlaCar?
Around 20% of mobility service users in Germany say they are likely to use BlaBlaCar again. Set in relation to the 23% usage share of the brand, this means that 87% of their users show loyalty to the brand.
What's the buzz around BlaBlaCar in Germany?
In August 2022, about 26% of German mobility service users had heard about BlaBlaCar in the media, on social media, or in advertising over the past three months. Of the 61% who know the brand, that's 43%, meaning at the time of the survey there's some buzz around BlaBlaCar in Germany.
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