FREE NOW brand profile in Germany 2022
When it comes to mobility service users, brand awareness of FREE NOW is at 38% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is FREE NOW in Germany?
In total, 13% of German mobility service users say they like FREE NOW. However, in actuality, among the 38% of German respondents who know FREE NOW, 34% of people like the brand.
What is the usage share of FREE NOW in Germany?
All in all, 9% of mobility service users in Germany use FREE NOW. That means, of the 38% who know the brand, 24% use them.
How loyal are the users of FREE NOW?
Around 6% of mobility service users in Germany say they are likely to use FREE NOW again. Set in relation to the 9% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around FREE NOW in Germany?
In August 2022, about 10% of German mobility service users had heard about FREE NOW in the media, on social media, or in advertising over the past three months. Of the 38% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around FREE NOW in Germany.
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