scouter brand profile in Germany 2022
When it comes to mobility service users, brand awareness of scouter is at 31% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is scouter in Germany?
In total, 8% of German mobility service users say they like scouter. However, in actuality, among the 31% of German respondents who know scouter, 26% of people like the brand.
What is the usage share of scouter in Germany?
All in all, 5% of mobility service users in Germany use scouter. That means, of the 31% who know the brand, 16% use them.
How loyal are the users of scouter?
Around 2% of mobility service users in Germany say they are likely to use scouter again. Set in relation to the 5% usage share of the brand, this means that 40% of their users show loyalty to the brand.
What's the buzz around scouter in Germany?
In August 2022, about 5% of German mobility service users had heard about scouter in the media, on social media, or in advertising over the past three months. Of the 31% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around scouter in Germany.
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