Jawls brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of Jawls is at 28% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Jawls in Germany?
In total, 8% of German e-scooter sharing users say they like Jawls. However, in actuality, among the 28% of German respondents who know Jawls, 29% of people like the brand.
What is the usage share of Jawls in Germany?
All in all, 8% of e-scooter sharing users in Germany use Jawls. That means, of the 28% who know the brand, 29% use them.
How loyal are the users of Jawls?
Around 4% of e-scooter sharing users in Germany say they are likely to use Jawls again. Set in relation to the 8% usage share of the brand, this means that 50% of their users show loyalty to the brand.
What's the buzz around Jawls in Germany?
In August 2022, about 6% of German e-scooter sharing users had heard about Jawls in the media, on social media, or in advertising over the past three months. Of the 28% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Jawls in Germany.
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