TIER brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of TIER is at 65% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is TIER in Germany?
In total, 41% of German e-scooter sharing users say they like TIER. However, in actuality, among the 65% of German respondents who know TIER, 63% of people like the brand.
What is the usage share of TIER in Germany?
All in all, 38% of e-scooter sharing users in Germany use TIER. That means, of the 65% who know the brand, 58% use them.
How loyal are the users of TIER?
Around 31% of e-scooter sharing users in Germany say they are likely to use TIER again. Set in relation to the 38% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around TIER in Germany?
In August 2022, about 25% of German e-scooter sharing users had heard about TIER in the media, on social media, or in advertising over the past three months. Of the 65% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around TIER in Germany.
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