Voi brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of Voi is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Voi in Germany?
In total, 12% of German e-scooter sharing users say they like Voi. However, in actuality, among the 42% of German respondents who know Voi, 29% of people like the brand.
What is the usage share of Voi in Germany?
All in all, 11% of e-scooter sharing users in Germany use Voi. That means, of the 42% who know the brand, 26% use them.
How loyal are the users of Voi?
Around 8% of e-scooter sharing users in Germany say they are likely to use Voi again. Set in relation to the 11% usage share of the brand, this means that 73% of their users show loyalty to the brand.
What's the buzz around Voi in Germany?
In August 2022, about 7% of German e-scooter sharing users had heard about Voi in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 17%, meaning at the time of the survey there's little buzz around Voi in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.