Bolt brand profile in Germany 2022
When it comes to e-scooter sharing users, brand awareness of Bolt is at 66% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bolt in Germany?
In total, 32% of German e-scooter sharing users say they like Bolt. However, in actuality, among the 66% of German respondents who know Bolt, 48% of people like the brand.
What is the usage share of Bolt in Germany?
All in all, 29% of e-scooter sharing users in Germany use Bolt. That means, of the 66% who know the brand, 44% use them.
How loyal are the users of Bolt?
Around 22% of e-scooter sharing users in Germany say they are likely to use Bolt again. Set in relation to the 29% usage share of the brand, this means that 76% of their users show loyalty to the brand.
What's the buzz around Bolt in Germany?
In August 2022, about 25% of German e-scooter sharing users had heard about Bolt in the media, on social media, or in advertising over the past three months. Of the 66% who know the brand, that's 38%, meaning at the time of the survey there's some buzz around Bolt in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.