Co-op brand profile in the UK 2022
When it comes to grocery store customers, brand awareness of Co-op is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Co-op in the UK?
In total, 29% of UK grocery store customers say they like Co-op. However, in actuality, among the 95% of UK respondents who know Co-op, 31% of people like the brand.
What is the usage share of Co-op in the UK?
All in all, 38% of grocery store customers in the UK use Co-op. That means, of the 95% who know the brand, 40% use them.
How loyal are the customers of Co-op?
Around 29% of grocery store customers in the UK say they are likely to use Co-op again. Set in relation to the 38% usage share of the brand, this means that 76% of their customers show loyalty to the brand.
What's the buzz around Co-op in the UK?
In August 2022, about 19% of UK grocery store customers had heard about Co-op in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around Co-op in the UK.
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