Rewe brand profile in Germany 2022
When it comes to grocery store customers, brand awareness of Rewe is at 97% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Rewe in Germany?
In total, 58% of German grocery store customers say they like Rewe. However, in actuality, among the 97% of German respondents who know Rewe, 60% of people like the brand.
What is the usage share of Rewe in Germany?
All in all, 62% of grocery store customers in Germany use Rewe. That means, of the 97% who know the brand, 64% use them.
How loyal are the customers of Rewe?
Around 56% of grocery store customers in Germany say they are likely to use Rewe again. Set in relation to the 62% usage share of the brand, this means that 90% of their customers show loyalty to the brand.
What's the buzz around Rewe in Germany?
In August 2022, about 32% of German grocery store customers had heard about Rewe in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Rewe in Germany.
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