SPAR brand profile in the UK 2022
When it comes to grocery store customers, brand awareness of SPAR is at 88% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is SPAR in the UK?
In total, 10% of UK grocery store customers say they like SPAR. However, in actuality, among the 88% of UK respondents who know SPAR, 11% of people like the brand.
What is the usage share of SPAR in the UK?
All in all, 12% of grocery store customers in the UK use SPAR. That means, of the 88% who know the brand, 14% use them.
How loyal are the customers of SPAR?
Around 9% of grocery store customers in the UK say they are likely to use SPAR again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around SPAR in the UK?
In August 2022, about 4% of UK grocery store customers had heard about SPAR in the media, on social media, or in advertising over the past three months. Of the 88% who know the brand, that's 5%, meaning at the time of the survey there's little to no buzz around SPAR in the UK.
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