AR B2C market size growth by segment 2018-2027

The global AR B2C industry consists of three segments: AR advertising, AR hardware and AR software. They are estimated to have a revenue growth ranging between 11.6 percent (AR software) and 126.2 percent (AR hardware) in 2022.

Augmented reality (AR) B2C market revenue growth worldwide from 2018 to 2027, by segment

Characteristic	AR advertising	AR hardware	AR software
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Supplementary notes

This includes the

augmented reality and virtual reality hardware for consumers
augmented reality and virtual reality software for consumers
mobile advertising revenues relating to both segments

And excludes the

b2b revenues
revenues generated from the healthcare, education, manufacturing, human resources, building material, graphic design, architecture, and tourism sectors

All figures are estimates.
A detailed methodology can be found in the Statista Advertising & Media Outlook.

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