Most common second-hand purchases by category in Japan 2024
Sustainability becomes more and more important in our day and age. One possibility to be more sustainable when it comes to consumption, is to buy products pre-owned. Japanese consumers most commonly buy Books, movies, music & games (excluding downloads) second-hand followed by Clothing, while they are least likely to buy Pet products second-hand. These results are based on our representative online survey conducted in 2024 among 2,029 respondents in Japan.
Find this and more survey data on most common second-hand purchases by category in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
Find this and more survey data on most common second-hand purchases by category in Japan in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
