Smartphone by mobile carrier / brand in Japan 2023

We asked Japanese consumers about "Smartphone by mobile carrier / brand" and found that "NTT docomo" takes the top spot, while "OCN mobile" is at the other end of the ranking.
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Smartphone by mobile carrier / brand in Japan as of December 2023

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Number of respondents

1,954 respondents

Age group

18-64 years

Special properties

respondents who use a smartphone (Housing & household equipment, Internet & devices)

Supplementary notes

During the survey, the question was phrased as follows: "Which of these mobile carriers is the provider of your primarily used smartphone/mobile phone?"

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