Industry revenue of »retail sale in non-specialised stores with food« in Bulgaria 2011-2023
Another key reason why retail sales are flourishing is the lack of online penetration in this segment. As of 2019, only four percent of individuals had purchased groceries online in Bulgaria. However, the trend is expected to change in the short to medium term as the outbreak of the corona virus has opened up the market for online players such as eBag and Supermag. As consumers stay home amid the nationwide lockdown, eBag is expecting a 20 percent surge in deliveries. The e-tailer has also hired an additional 20 individuals in order to ensure efficient deliveries.