In Brazil, a country famous worldwide for its barbecues and steakhouses, the sector of meat derivatives was the highest grossing segment in the food industry, with a net revenue amounting to roughly 138 billion Brazilian reals in 2017 (approximately 41.5 billion U.S. dollars at December 31, 2017 exchange rates). In the same year, meat products accounted for nearly 13 percent of Brazilian food and beverage retail sales.
JBS, one of the largest meat producers in the world, is a company originally based in the Brazilian city of São Paulo, which owns and markets leading meat brands such as Friboi and Seara. In 2017, JBS was the country’s leading food and beverage company based on sales revenue, whereas BRF, another major food manufacturer that markets brands such as Sadia and Perdigão, also ranked amongst the first five highest grossing food companies.
Regarding consumption, around 32 percent of Brazilians claimed to eat fatty red meat and chicken in 2016. In contrast, according to a recent survey, less than 10 percent of Brazilian respondents said they preferred healthy, fresh and nourishing food, while approximately 24 percent claimed to consume the recommended daily amount of fruits and vegetables (five or more portions per day).
Although the combination of rice and beans is the basis of the traditional Brazilian diet, mainly because of its high nutritional value and limited cost, the famous duo has been losing space in the age of fast-pace: in the past decade, the share of adults who consumed beans at least five times a week has decreased by more than eight percentage points. In turn, nearly 14 percent of the Brazilian adults admitted they replaced lunch or dinner with snacks at least seven times a week.