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Advertising agencies revenue in Poland 2010-2022

SME’s and start-ups in Poland are on the rise. According to data published by the website startup Poland, the number of start-ups in the country have nearly doubled between 2015-2019 and enterprises & businesses are growing as well. This is one of the key reasons for the growth of advertising agencies, as a lot more SME’s, businesses and start-ups are turning towards them for developing brand and image positioning, creating promotional ads, launching campaigns and managing public relations.  Therefore, it is not surprising that revenues of advertising agencies is projected to grow 25 percent between 2015-2022.

Starcom is the leading agency

With respect to quality scores (qs), Starcom, part of the Publicis Group is the leading media agency in the country, with a qs of 21, as of February 2020. It is followed by MediaCom, Mediaplus, Wavemaker and Havas Media. Interestingly, Wavemaker, Mediacom and Starcom were also the leading agencies in 2019.

Advertising agencies revenue in Poland from 2010 to 2022

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

The industry classification is based on the NACE Rev. 2 - system in Poland. The industry “advertising agencies“ has the code “M7311“.

Details on the methodology can be found here.

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