Media planners' concerns with online advertising in the United States as of August 2016

Concerns with online ads in the U.S. 2016 The statistic shows information on media planners' concerns with online advertising in the United States as of August 2016. During a survey, 64 percent of responding agency planners employed at full-service, media services and digital ad agencies expressed concerns about ad blocking.
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Share of respondents
Transparency86%
Viewability82%
Ad fraud78%
Brand safety76%
Data privacy71%
Ad blocking64%
Share of respondents
Transparency86%
Viewability82%
Ad fraud78%
Brand safety76%
Data privacy71%
Ad blocking64%
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The statistic shows information on media planners' concerns with online advertising in the United States as of August 2016. During a survey, 64 percent of responding agency planners employed at full-service, media services and digital ad agencies expressed concerns about ad blocking.
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Release date
February 2017
Region
United States
Survey time period
July 19 to August 3, 2016
Number of respondents
336 agency planners employed at full-service, media services and digital ad agencies
Method of interview
Online survey
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