Industry revenue of »retail sale of cosmetic and toilet articles« in Slovenia 2011-2023

Mirroring the trend of neighbors Hungary and Italy, revenues from cosmetic and toilet articles retail in specialised stores in Slovenia are projected to grow from 135 million U.S. dollars in 2011 to over 175 million U.S. dollars by 2023. This can be attributed to the improved purchasing power of households, changes in consumption patterns and lifestyles, growth in private label products and the emergence of new indigenous beauty products. Amongst the various categories of cosmetics, facial cosmetics are the most popular, followed by eye-care products. The Slovenian subsidiary of L’Oreal, followed by Beiersdorf, Procter & Gamble, and Henkel Slovenia are amongst the most popular cosmetic retailers. With respect to domestic manufacturers, Ilirija and Kozmetika Afrodita are amongst the most popular, with the latter having a market share of roughly 5 percent.

The toilet articles market has particularly witnessed robust growth over the past couple of months, due to the outbreak of the corona virus, which has fuelled sales of products such as hand and liquid soaps and sanitizers.

Industry revenue of »retail sale of cosmetic and toilet articles« in Slovenia from 2011 to 2023

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.186

The industry classification is based on the NACE Rev.2 - system in Slovenia. The industry “retail sale of cosmetic and toilet articles in specialised stores“ has the code “G4775“.

Details on the methodology can be found here.

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