Industry revenue of “retail sale of cosmetic and toilet articles“ in Italy 2012-2024

The Italian retail market for cosmetic and toilet articles has grown 18 percent between 2012-2019. However, with the outbreak of the corona virus, the market is expected to take a bit of a hit in the short to medium term as production and exports come to a standstill.

Italy’s Cosmetics market is one of the largest in Europe

Italy’s cosmetic market is one of the largest in Europe, with the Italians consuming over ten billion euros worth of cosmetics in 2018. Facial care products, followed by body care and perfume products are amongst the most preferred by consumers, with most of them being distributed through mass channel retailers, including single-branded stores and herbalist shops. Kiko, Euroitalia and Sodalis are some of the leading players that operate in this market.

Leading Exporter of cosmetics

Italy is one the leading exporters of cosmetics not only in the EU, but also the world, having exported cosmetics worth 5.7 billion U.S. dollars in 2018, with France, Germany, the U.S. and the UK being the leading destinations.

Industry revenue of “retail sale of cosmetic and toilet articles“ in Italy from 2012 to 2024

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Supplementary notes

* Estimate - This also applies for past years as data provided by statistical institutions often is not available for more recent years.

Currency conversion factor: (EUR -> USD) = 1.123

The industry classification is based on the NACE Rev.2 - system in Italy. The industry “retail sale of cosmetic and toilet articles in specialised stores“ has the code “G4775“.

Details on the methodology can be found here.

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