Alternative Financing campaigns by segment in Italy 2024

The graph presents the number of succesfully funded campaigns in the Alternative Financing market by segment in Italy in 2020, and provides a forecast thereof until 2024. The number of Crowdfunding funded campaigns in Italy is expected to grow to 2.5 thousand in 2024.

Statista’s Digital Market Outlook offers forecasts, detailed market insights and essential performance indicators of the most significant areas in the Digital Economy, including various digital goods and services. Alongside revenue forecasts for 150 countries worldwide, Statista offers additional insights into consumer trends and demographic structure of digital consumer markets. The Forecast was adjusted for the expected impact of COVID-19.

FinTech Alternative Financing number of campaigns forecast in Italy 2020-2024, by segment (in thousand)

Characteristic	Crowdfunding	Crowdinvesting
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Supplementary notes

The Alternative Financing market segment relates to digital financial services for business customers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). In view of processing complexity, this market is normally focused on small and medium-sized enterprises (SMEs) and freelancers. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium enterprises or donation-based Crowdfunding models.

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