Investment interest in fintech companies has been strong for a number of years now. The total value of quarterly investments in fintech companies in Europe amounted to 5.1 billion U.S. dollars as of the fourth quarter of 2019. In terms of leading countries, annual investments were highest on the British market, amounting to 1.74 billion dollars in 2018. Some incumbent banks across Europe are also seeking to benefit from investing in, and acquiring fintech companies into their portfolios. As of January 2020, finance, insurance and real estate make up the highest share of European unicorns of any industry.
Consumers on the European market also play their part in increasing appetite for fintech. Adoption rates of financial technology products in Europe ranges anywhere from 35 percent in France to as high as 82 percent in Russia. In 2019, consumer adoption rates for money transfer and payments reached 75 percent globally. All areas, including savings and investment products, budgeting and financial planning, and borrowing platforms have all seen adoption rates worldwide skyrocket between 2015 and 2019.