Per-capita volume sales in the incontinence market worldwide by country 2022

The per capita sales volume ranking in the incontinence segment of the tissue & hygiene paper market is led by the United States with 1.13 kg, while Singapore is following with 1.12 kg. In contrast, China is at the bottom of the ranking with 0.07 kg, showing a difference of 1.06 kg to the United States.

Find other insights concerning similiar markets and segments, such as a ranking by country regarding revenue in the household paper segment of the tissue & hygiene paper market and a ranking by country regarding revenue in the tissue & hygiene paper market.

Per-capita volume sales in the incontinence market worldwide, by country in 2022 (in kilograms)

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Supplementary notes

The incontinence market segment covers tissue products for incontinence management. It includes both retail and pharmacy sales (B2C) as well as well sales to institutional clients (B2B, e.g. hospitals and nursery homes). While the B2C-market is valued at retail prices (incl. VAT), the B2B market is valued at wholesale prices (excl. VAT). The global market leader in incontinence products is Sweden’s SCA with its Tena brand but an ageing world population has led to market entries of numerous competitors into this lucrative market.

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