Per-capita volume sales in the incontinence market worldwide by country 2017

This statistic contains data on per-capita volume sales in the Incontinence market by country in 2017. Japan leads in per-capita volume sales with 1.77 kilograms. For information on over 200 markets in up to 50 countries, please visit Consumer Market Outlook.

Per-capita volume sales in the incontinence market worldwide, by country in 2017 (in kilograms)

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Supplementary notes

The incontinence market segment covers tissue products for incontinence management. It includes both retail and pharmacy sales (B2C) as well as well sales to institutional clients (B2B, e.g. hospitals and nursery homes). While the B2C-market is valued at retail prices (incl. VAT), the B2B market is valued at wholesale prices (excl. VAT). The global market leader in incontinence products is Sweden’s SCA with its Tena brand but an ageing world population has led to market entries of numerous competitors into this lucrative market.

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