Characteristics of the Czech FMCG marketCzechia is mainly known for its automotive and engineering industry. However, it is also one of the major exporters of certain FMCG products such as beer, meat, and fruit or vegetables in the European context. In addition to food products, wearing apparel and textiles generated significant export revenue between 2020 and 2021.
Considering popular brands and consumer preferences of Czechs, both international and domestic companies play an essential role in forming the country’s FMCG landscape. In 2022, Czech companies Orion (chocolate and sweets), Kunín (dairy processing), and Vitana (food products) were the leading FMCG brands. However, world-famous brands such as Coca-Cola, Kinder, and Pepsi played an important role too. Regarding popular food chains, Czechia is dominated by foreign stores Lidl, Kaufland, and Albert. The annual revenues of these companies range between 60 billion and 80 billion Czech koruna.