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Gift-giving at Easter in the United States 2018

Easter is a popular religious holiday in the United States: It is celebrated by a wide majority of the U.S. respondents who engage in a series of religious and non-religious Easter traditions. One important aspect of this event is the Easter shopping where consumers purchase gifts for their loved ones. But, which group profits the most from Easter in the U.S.?

As of 2018, almost half of the respondents stated that on Easter, they would give presents to children. Second rank the respondents’ partners followed by parents. Coworkers and neighbors are much less often considered for Easter presents and same is the case with grandparents.

Popular gifts for Easter
If you’re planning to purchase a gift for Easter in the U.S., be it for your child, partner or any other person, there is a big chance you are going to purchase something made of chocolate: Chocolates, sweets and candies top the list of the most popular gifts for Easter in the United States.
Flowers are another popular giveaway, and they are always a good way to show warmth to your loved ones. The total planned flower expenditure on Easter in the United States amounted to nearly US$1.3 billion in 2019, more than in any of the previous 12 years.

Who are you going to give an Easter gift to this year?

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Number of respondents

1,011 respondents

Age group

18 to 64 years

Supplementary notes

Multiple answers were possible.

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Statistics on "National holidays in the U.S."

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