Europe: hotels number of users 2018-2027

The number of users in the 'Hotels' segment of the travel & tourism market in Europe was forecast to continuously increase between 2023 and 2027 by in total 10.6 million users (+3.88 percent). After the seventh consecutive increasing year, the indicator is estimated to reach 283.84 million users and therefore a new peak in 2027.

Find other key market indicators concerning the revenue and average revenue per user (ARPU).

Number of users of hotels in Europe from 2018 to 2027 (in millions)

Characteristic	Number of users in million
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Supplementary notes

Data provided by Statista Market Insights are estimates.

The Hotels market includes hotels and professionally-run guest houses. These accommodations can be booked directly via the providers website, through a tour operator, a travel agency, an online travel agency (OTA), or by telephone. Well-known providers are Hotels.com, trivago, and Booking.com. The booking volume includes all booked travels made by users from the selected region, independent of the departure and arrival. Users represent all hotel guests. The scope includes domestic and outbound travel.

Private accommodation and holiday flats, as well as private room and accommodation rentals that are booked via portals such as Airbnb are not included.

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