Online dating brands

Online dating brands ranked

be2 is the most popular dating service in the U.S., while Tinder is leading in brand recognition, and C-Date has the highest usage share. Online dating services allow users to look through their potential matches from the comfort of their own homes, saving them the inconvenience of approaching random strangers in the wild. They can be used to search for someone special, long-term friendships, or a casual fling.

Insights

Tinder is the most well-known online dating service
b2 is the most popular online dating service
C-Date has a usage share of almost 30 % among consumers who know the brand

Brand awareness

Match Group reigns supreme in the U.S.

With top-ranked Tinder and third-placed Match, two of the three most well-known dating services in the U.S. are owned by Match Group. eHarmony, launched in 2000, comes second in the brand recognition ranking and the fourth spot goes to Bumble. Following closely behind is Christian Mingle, as 55 percent of respondents in the United States are aware of the dating service.

Brand popularity

b2 beats the big ones

be2 is the most popular dating service in the United States. Competition in the field of dating services is fierce, with a tight spread of popularity among brands. be2, C-Date, Badoo, Bumble, and Tinder are leading in popularity, with roughly a quarter of consumers who know the respective brand actually liking it. In contrast, brands such as Grindr, OkCupid, OurTime, and Zoosk are less favored.

Brand usage

And C-Date takes the cake

C-Date has the highest usage share of online dating services in the U.S., followed by be2 and Badoo. Almost 30 percent of respondents who know C-Date use it. Other sought-after dating services include CoffeeMeetsBagel, Bumble, and Tinder. Brands like Zoosk, Ourtime, OKCupid, and Match on the other hand, fail to have a considerable userbase in relation to their brand awareness in the United States.

Published December 20, 2023

Brand KPI deep dive