AI tool brands

AI tool brands ranked

Two years ago called, they want their science-fiction back. ChatGPT is the most popular AI tool in the United States, while Meta AI enjoys the highest recognition. Snapchat My AI, Microsoft Bing Chat, and Google Bard form the chasing pack in our brand KPI metrics for the top AI tools brands.
With recent technological innovations, AI tools play a vital role in our daily lives. Which ones of them are the most well-known in the U.S. And does high brand awareness equal higher popularity and usage?

Insights

Meta AI leads in brand awareness (60 %)
ChatGPT is the most popular AI tool
Snapchat My AI beats Google Bard in usage share

Brand awareness

Meta AI beats ChatGPT (in brand awareness)

Meta AI is the most recognized brand among American consumers for AI tools, with nearly two-thirds awareness. Trailing behind are ChatGPT and Snapchat My AI, followed closely by Microsoft Bing Chat and Google Bard. AI tools like Adobe Firefly, DALL-E, and Midjourney still have some work to do in terms of brand recognition.

Brand popularity

Chatbots lead the way

ChatGPT is the most popular AI tool in the United States, with almost 60 percent popularity. Google's Bard is also more popular than Snapchat My AI, and Meta AI. DALL-E and Adobe Firefly follow closely, both liked by around a third of consumers. At the other end of the popularity ranking, tools like Neeva, Murf, and Perplexity have yet to make a significant impact, all falling under 15 percent in consumer preference.

Brand usage

ChatGPT dominates AI tool usage

ChatGPT is the AI tool with the highest usage share among consumers who are aware of the respective brand. Snapchat My AI and Google Bard follow behind, but with a noticeable gap. Other popular choices include DALL-E, Microsoft Bing Chat, and Meta AI. Brands like Jasper Chat, GetGenie, and Simplified fall in the mid-range of our brand usage KPI.

Published January 27, 2024

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