The Executive Cars Market segment includes passenger cars of an average footprint around 4.6m2 (50 ft2), an average mass around 1855kg (4100lbs) and a passenger/cargo volume larger than 3.4 m3(120 ft3). Due to their high performance and comfort features, executive cars are often viewed as status symbols. A high share of the Executive Cars market consists of company cars.
- European Car Segment: E (Executive Cars)
- US Car Segment: Large Cars
- Chinese Car Segment: Category B
- Also known as: Full-size Cars, Mid-size Luxury Cars
As automobiles grew in size in the 1950’s, so did their prices rise to accommodate the cost causing a new type of vehicle to emerge. The term “Executive Cars” started to be used in 1960’s to describe large, expensive cars which target consumers who comprised largely of upper-middle class: mid-senior and senior managers, as well as other successful professionals. Due to a growth of large (family cars), fuel efficacy and other factors, many manufactures stopped producing executive cars in the 1990’s and allocated their efforts in other market segments.
Example Models: Audi A6, BMW 5 Series, Jaguar XF, Peugeot 607, Saab 9-5, Volvo S80.
- Passenger cars - Executive cars
- Premium executive cars
Passenger Cars Report 2017 - Executive Cars
Statista Consumer Market Outlook - Segment ReportDownload
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