Sports Cars - Europe

  • Europe
  • Revenue in the Sports Cars market is projected to reach US$26,870m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.20%, resulting in a projected market volume of US$27,090m by 2028.
  • Sports Cars market unit sales are expected to reach 381.6k vehicles in 2028.
  • The volume weighted average price of Sports Cars market in 2024 is expected to amount to US$74k.
  • From an international perspective it is shown that the most revenue will be generated in the United States (US$32,260m in 2024).

Key regions: United Kingdom, Europe, United States, Germany, Worldwide

Region comparison

Analyst Opinion

The Sports Cars market in Europe continues to experience steady growth, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences:
European consumers have long had a deep-rooted love for sports cars, appreciating their sleek designs, powerful engines, and exhilarating driving experiences. This enduring preference for sports cars has created a strong demand in the European market. Additionally, European consumers value the prestige and status associated with owning a sports car, making it a desirable choice for those seeking luxury and performance.

Trends in the market:
One notable trend in the European Sports Cars market is the increasing popularity of electric and hybrid sports cars. As environmental concerns and regulations become more prominent, consumers are seeking greener alternatives without compromising on performance. This shift towards electric and hybrid sports cars is driven by advancements in technology, making it possible to combine sustainability with the speed and power that enthusiasts crave. Another trend in the market is the rise of customization options. European consumers are increasingly looking for personalized sports cars that reflect their individual style and preferences. Car manufacturers have responded to this demand by offering a wide range of customization options, allowing customers to choose everything from exterior colors to interior materials and performance features. This trend not only enhances the overall ownership experience but also creates a sense of exclusivity and uniqueness.

Local special circumstances:
Europe is home to several countries with a rich automotive heritage, such as Germany, Italy, and the United Kingdom. These countries have a long history of producing high-performance sports cars, which has contributed to the growth of the market in Europe. The presence of renowned automotive brands and iconic sports car models has established a strong reputation for European sports cars globally, attracting both domestic and international customers. Furthermore, Europe's well-developed road infrastructure, including a vast network of highways and scenic driving routes, provides an ideal environment for sports car enthusiasts. The availability of tracks and racing circuits also fosters a vibrant sports car culture, with events and gatherings that bring together enthusiasts to showcase their vehicles and share their passion.

Underlying macroeconomic factors:
The overall economic stability and increasing disposable income in Europe have played a significant role in the growth of the sports cars market. As economies recover from the global financial crisis, consumers have more purchasing power to invest in luxury items, including sports cars. Additionally, low-interest rates and favorable financing options have made sports cars more accessible to a wider range of customers. Moreover, the rise of tourism in Europe has contributed to the growth of the sports cars market. Many tourists visiting Europe are drawn to the opportunity of renting or experiencing sports cars on iconic driving routes, such as the German Autobahn or the Italian Amalfi Coast. This tourism-driven demand further fuels the market and creates additional revenue streams for sports car manufacturers and rental companies. In conclusion, the Sports Cars market in Europe is thriving due to customer preferences for luxury and performance, the emergence of new market trends such as electric and hybrid sports cars, local special circumstances such as the presence of renowned automotive brands and well-developed road infrastructure, and underlying macroeconomic factors such as economic stability and increasing disposable income. These factors combined contribute to the continuous growth and evolution of the sports cars market in Europe.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


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