Large Cars - Europe

  • Europe
  • Revenue in the Large Cars market is projected to reach US$55,910m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -0.08%, resulting in a projected market volume of US$55,740m by 2028.
  • Large Cars market unit sales are expected to reach 1,420.0k vehicles in 2028.
  • The volume weighted average price of Large Cars market in 2024 is expected to amount to US$39k.
  • From an international perspective it is shown that the most revenue will be generated in China (US$106,900m in 2024).

Key regions: Worldwide, China, India, Germany, Europe

Region comparison

Analyst Opinion

The Large Cars market in Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend.

Customer preferences:
Customers in Europe are increasingly opting for larger cars due to their spaciousness and comfort. Large cars offer more legroom, storage space, and advanced features compared to smaller vehicles. Additionally, many European consumers value safety and reliability, which are often associated with larger cars. As a result, there is a growing demand for large cars in the European market.

Trends in the market:
One of the key trends in the Large Cars market in Europe is the shift towards electric and hybrid vehicles. With increasing concerns about climate change and stricter emissions regulations, many car manufacturers are introducing electric and hybrid options in their large car models. This trend is driven by both consumer demand for more environmentally friendly vehicles and government incentives and subsidies for electric and hybrid cars. As a result, the market for electric and hybrid large cars is expanding rapidly in Europe. Another trend in the market is the integration of advanced technology and connectivity features in large cars. European consumers are increasingly looking for cars that offer seamless integration with their smartphones, advanced navigation systems, and other connected features. Car manufacturers are responding to this trend by equipping their large car models with state-of-the-art technology, such as touchscreen infotainment systems, voice recognition, and advanced driver assistance systems. This trend is driving the growth of large cars with advanced technology features in the European market.

Local special circumstances:
In addition to customer preferences and market trends, there are also local special circumstances that are influencing the development of the Large Cars market in Europe. For example, some European countries have implemented policies and regulations that encourage the adoption of electric and hybrid vehicles. These policies include tax incentives, access to restricted areas, and charging infrastructure development. These special circumstances are driving the growth of electric and hybrid large cars in specific European countries.

Underlying macroeconomic factors:
The development of the Large Cars market in Europe is also influenced by underlying macroeconomic factors. For instance, the overall economic growth in Europe has contributed to increased consumer spending power and confidence. As a result, more consumers are able and willing to invest in larger and more expensive cars. Additionally, low interest rates and favorable financing options have made it easier for consumers to purchase large cars. These macroeconomic factors are supporting the growth of the Large Cars market in Europe. In conclusion, the Large Cars market in Europe is experiencing growth and development due to customer preferences for spacious and comfortable vehicles, the trend towards electric and hybrid cars, the integration of advanced technology, local special circumstances, and underlying macroeconomic factors. The market is expected to continue expanding as car manufacturers respond to these trends and consumer demands.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Unit Sales
  • Analyst Opinion
  • Technical Specifications
  • Revenue
  • Price
  • Global Comparison
  • Methodology
Please wait